Using Passion and Tension in Tourism
In an era marked by relentless disruptions by new consumer technology and media, a wealth of passion and tension points have appeared all over Asia’s travel landscape. As a seasoned traveler and digital marketer, Kestrel will share insights on how tourism boards, hotel and travel brands can use them to create uniquely engaging and viral campaigns to attract first time and repeat visitors.
For more than a decade, Kestrel has been immersed in integrated and digital campaigns using social media, search, mobile apps, online videos and social gaming for brands such as Unilever, Adidas, Standard Chartered Bank, GSK, Pernod Ricard, Nokia, HP, Apple, Windows Live, Singapore Airlines and Royal Caribbean etc.
A frequent industry speaker of digital marketing and social media in Asia, Kestrel’s campaigns are widely recognized at local and global award shows such as One Show Interactive, New York Festivals, the Webby Awards, Spikes Asia etc. He currently resides in Shanghai. On Twitter: @KestrelLee